Friday, September 19, 2014

YUM Wins This Week's Free Publicity Award

Hats off to YUM for this great free publicity campaign - I get that the star evokes communism, but so what?

My pitch if I'm their ad agency:

No big deal, another sandwich shop opens. Hey, how about we fake some local ethnic outrage generated by our otherwise uninteresting logo?

We get lots of free news coverage, and not just local!

We spent what? A few hundred bucks on this sign? We get a new one, paid for with all this Good Will!

Before this campaign, five people know about this place? After - we're clear to take the chain national!

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